The pop star's new single seems engineered for maximum social media clout, writes Annie Lord. But Bieber doesn't understand that the best viral videos happen organically. I f you think the most embarrassing thing about Justin Bieber is the way his trousers sit below his bum, you are wrong. He flairs his nostrils to the beat, caresses his moustache with his fingers or sways from side to side holding a fork. Listen to it and you might find yourself blurting out your most guarded secrets — so efficient is it as a means of torture. The upsettingly generic lyrics are purpose-built to hook in phone addicted tweenagers to dance along to in between Juul rips. It is so depressing that the song has been released less as a work of music than a campaign for his forthcoming album, Changes. This, from a singer who only just established himself as credible to a wider audience with his last record, Purpose. In recent months, a number of pop stars have gained popularity through the platform.
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It was released on January 3, , along with a lyric video through Def Jam Recordings , as the lead single from his fifth studio album, Changes. The song debuted at number two on the US Billboard Hot , while reaching the top five in Australia, Canada, the United Kingdom and various other countries, and hitting number one in New Zealand. The song's official music video was released on January 4, On December 23, , Bieber teased the release by posting a picture of himself in front of a piano accompanied by two posts with the caption "tomorrow". On the release day of "Yummy", Bieber joined the video-sharing social networking service TikTok and posted a video of himself lip-syncing to the song, and encouraged his fans to do so, as well. Bieber rap-sings the pre-chorus, while he hits his "signature falsetto " in the bridge. Bieber sure does sound good singing them". Rolli concluded calling the song a "win, an inevitable chart smash" and opined that it is "sure to sound even better when 50, fans scream it every night on his upcoming tour". He stated that "though it's very cute, 'Yummy' feels awfully lightweight for a single that has as much hanging on it as this one does" and added that the song "loses much of its flavor after only a few spins".
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Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy Yeah, you got that yummy-yum. That yummy-yum, that yummy-yummy Say the word, on my way Yeah babe, yeah babe, yeah babe Any night, any day Say the word, on my way Yeah babe, yeah babe, yeah babe In the mornin' or the late Say the word, on my way. Bonafide stallion It ain't no stable, no, you stay on the run Ain't on the side, you're number one Yeah, every time I come around, you get it done You get it done. Fifty-fifty, love the way you split it Hundred racks, help me spend it, babe Light a match, get litty, babe That jet set, watch the sunset kinda, yeah, yeah Rollin' eyes back in my head, make my toes curl, yeah, yeah. Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy Say the word, on my way Yeah babe, yeah babe, yeah babe Any night, any day Say the word, on my way Yeah babe, yeah babe, yeah babe In the mornin' or the late Say the word, on my way. Standin' up, keep me on the rise Lost control of myself, I'm compromised You're incriminating, no disguise No disguise And you ain't never runnin' low on supplies. Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy You stay flexin' on me Yeah, you got that yummy-yum Yeah, yeah That yummy-yum, that yummy-yummy Say the word, on my way Yeah babe, yeah babe, yeah babe Yeah, babe Any night, any day Say the word, on my way Yeah babe, yeah babe, yeah babe Yeah, babe In the mornin' or the late Say the word, on my way. Hop in the Lambo', I'm on my way Drew House slippers on with a smile on my face I'm elated that you are my lady You got the yum, yum, yum, yum You got the yum, yum-yum, woah Woah-ooh. Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy Yeah, you got that yummy-yum That yummy-yum, that yummy-yummy Say the word, on my way Yeah babe, yeah babe, yeah babe Yeah, babe Any night, any day Say the word, on my way Yeah babe, yeah babe, yeah babe Yeah, babe In the mornin' or the late Say the word, on my way.
Five years after he released Purpose , Justin Bieber is back on the scene with new music. Changes arrived with the premiere single, "Yummy," Bieber's first solo track in two-and-a-half years , and the song is, uh It should be no surprise that Bieber's new music is reflective of the shifts in his life, including his City Hall wedding to Hailey in September A source told E! As a first single, "Yummy" proves that the couple has wasted no time getting to know each other And the Biebs has never been shy about the fact that he wants to get to work making lots of babies with his wife, like, ASAP.
